Square announces performative blockchain-related name change

Square announces performative blockchain-related name change

Say hello to Block.The company formerly known as Square Inc., which includes a host of businesses like Cash App, Tidal, and Square, announced a new blockchain-associated name Wednesday. In a press release explaining the change, what is now Block made clear that yes, its new name is — at least in part — an intentional nod to the technology behind Bitcoin.”The name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, a blockchain, a section of code, and obstacles to overcome,” reads the statement in part.This emphasis on cryptocurrency shouldn’t come as a surprise. Jack Dorsey, the former CEO of Twitter and current CEO of payment company Square Inc., is notoriously obsessed with crypto in general, and Bitcoin specifically.
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Beyond that, however, the name change can be read as part

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